About Us

Ella Cru was born in 2010 as a purely footwear store but within years naturally progressed to the store it is today. It is renowned for its eclectic mix of independent brands, offering footwear, clothing, fashion and accessories, sourced mainly from within Europe.
Ella Cru is located on the historic Wyle Cop in the beautiful market town of Shrewsbury. Nestled among the very many wonderful independent shops that the famous town has to offer.
Ella Cru is set over two floors in the most beautiful medieval building and the atmosphere is informal and fun, with regulars popping in for a catch up, browsing visitors and clients coming in for a full wardrobe overhaul or styling session.
The owner Lucy and her team offer a very carefully considered edit, aimed at a wide audience, including both style and price point and look forward to welcoming you into their quirky and beautiful independent boutique.